Our Philosophy
Aretey was born from a simple belief that women’s workwear should feel as effortless as it looks powerful.
We noticed a gap in the market for tailored pieces that bridge structure and ease designed for women who are constantly evolving, balancing ambition, individuality, and grace.
Rooted in the Greek word Arete, meaning excellence through purpose and virtue, our philosophy is simple: to craft timeless silhouettes that empower women to feel as put-together as they are powerful.
Our Designs
Every Aretey piece begins with intention.
We design contemporary tailoring that flatters movement refined shapes, precise fits, and fabric choices that transition effortlessly from morning meetings to midnight reflections.
Each collection is thoughtfully curated, limited in quantity, and created to elevate the modern wardrobe merging versatility with understated luxury. Because true style is never loud, it’s quietly assertive.
Our Women
The Aretey woman is dynamic she leads, she creates, she evolves.
She values clothing that reflects her journey; sharp, versatile, and honest. Whether she’s in motion or in pause, her presence commands attention without asking for it.
Our Ethos
We believe in the beauty of becoming, in progress over perfection.
Every stitch is guided by intention, every design shaped by real stories and real bodies. Aretey isn’t just about how you dress; it’s about how you choose to show up.
We’re still at the beginning, learning and growing with every collection and we’re grateful to have you be part of this journey.
Our Founder
Founded by Anjali Shukla, Aretey reflects her pursuit of reimagining
workwear for Indian women, blending international sensibilities with everyday versatility.
What began as a simple observation that Indian Fashion market lacks fashion forward tailored fits has evolved into a fashion-forward label rooted in purpose and precision.